Revitalizing Xave:
A Crypto-Focused Rebrand
WEBSITE
PROJECT TIME1LINE
3-4 weeks
PROJECT ROLE
Art Direction | Visual Identity | Web Design | Web Development | Marketing Creatives
CLIENT
Xave Finance
About the project
In partnership with GK Labs, we embarked on a mission to rebrand Xave, a platform that works with stablecoin issuers to build foreign exchange (FX) liquidity and allows anyone to harness the power of decentralized finance (DeFi) across the world’s currencies.
A new identity system was needed to better resonate with this target audience and improve lead generation and investor interest.
A new identity system was needed to better resonate with this target audience and improve lead generation and investor interest.
Visual Identity
Creating a new brand direction for Xave that encapsulates the movement, disruption, innovation, and dynamism of DeFi and FX markets.
Data waves serve as a fitting metaphor for the services Xave provides and the industry it operates in.
Data waves serve as a fitting metaphor for the services Xave provides and the industry it operates in.
Design System
Developing a comprehensive design system that aligns with Xave’s new brand identity and effectively communicates its connection to the crypto space.
Web Design and Development
In designing and developing the website for Xave, I aimed to create a user-friendly interface that not only showcases Xave’s services but also embodies the unique aesthetics of the crypto world.
The user interface (UI) includes a feature for coin swapping, specifically designed for the Polygon (PoS) network. This feature allows users to easily switch between USDC and XSGD, enhancing the user experience and functionality of the site.
The user interface (UI) includes a feature for coin swapping, specifically designed for the Polygon (PoS) network. This feature allows users to easily switch between USDC and XSGD, enhancing the user experience and functionality of the site.
Marketing Creatives
Enhancing Xave’s social media presence by creating engaging graphics and videos for various platforms.
These creatives are tailored to each platform’s unique audience and format, resulting in increased engagement and followers.
These creatives are tailored to each platform’s unique audience and format, resulting in increased engagement and followers.
With a sleek, user-friendly interface and a commitment to innovation, Xave has not only rebranded itself but has redefined the visual identity of cryptocurrency platforms.
As the digital landscape continues to evolve, Xave stands as a testament to the power of design to shape the user experience and create lasting impressions.
As the digital landscape continues to evolve, Xave stands as a testament to the power of design to shape the user experience and create lasting impressions.
Ultimate Web Design Strategy for Isabel at GK Labs
Our web design strategy for GK Labs was crafted to reflect their unique business needs.
Don’t just take our word for it,
hear it from her!
⭐⭐⭐⭐⭐
Isabel Pablo
GK Labs | Founder
Steve has designed excellent visuals, beautiful and functional websites!
Real Stories, Real Growth
Our clients, from startups to industry leaders, have achieved remarkable growth through our dedicated web design services.
⭐⭐⭐⭐⭐
Jonathan Shorter
CEO | Founder of Astria
We are exceptionally pleased with your work.
⭐⭐⭐⭐⭐
Pat Zulueta
XC Labs | Strategic Advisor
Woot looks great so far. Galing!!
⭐⭐⭐⭐⭐
Isabel Pablo
CEO | GK Innovations Lab
GANDA!! You should be proud
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Andrew Nossiter
XC Labs | CEO
Our new website’s design is simply brilliant.
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Rosie Shorter
Astria | Co-Founder
Thank you Isabel, Steve and the rest of the team!!! The web design has completely transformed our online presence. Awesome work! 👏
Are You Ready to Transform your Online Presence?
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